Shopee & TikTok Master Class — MARA Oil & Gas College

Course Overview

This practical 2-day training program is designed to equip participants with the essential skills to establish and grow a successful online business using Shopee and TikTok Shop. Through hands-on activities and real business case studies, participants will learn effective selling strategies, content marketing, affiliate marketing, live commerce and platform optimization to increase brand visibility and sales performance.

Course Content

Introduction to Digital Commerce · Shopee Seller Centre Setup · TikTok Shop Setup · Product Listing & SEO Optimization · AI-Powered Content Creation · TikTok Content Strategy · Affiliate Marketing · Live Selling Techniques · Shopee Marketing Tools · Customer Service & Order Management · Sales Analytics & Business Growth

Who Should Attend

Aspiring online sellers and small business owners.
Participants planning to start or grow a Shopee or TikTok Shop business.

Prerequisites

Basic smartphone and internet literacy.
An active Shopee or TikTok account is helpful but not required.

Methodology

Hands-on activities using participants' own devices.
Real business case studies and guided platform setup.